Building a great brand
goes beyond a logo.

What's stopping your organization from having a brand that dominates your market space?
Is it time? Resources? Overwhelmed at where to start? Let's be honest, building your brand takes time. It begins with establishing a strong relationship with your consumer first. Your consumers are passionate advocates who will amplify your brand’s reputation and elevate you in the public eye. I will help you identify, cultivate and develop a brand that your team and consumers will enjoy together. In the end, you and your consumers will enjoy having a brand that they can grow with and show support of by spreading the word to other potential consumers while maintaining your brand integrity and loyalty.

Trust The Process

I begin by creating a detailed and comprehensive plan which will help contribute to the generation of more attraction and revenue for your organization. I accomplish this by focusing on your brand's mission, values and other key derivatives. I make sure your brand is strong, vibrant and distinct in a sea of competitors. I seek to solve the most resilient of problems and make your brand's communication more compelling.

1. Getting Acquainted

In our first meeting, I will take the time to get to know you and your team and learn the ins and outs of your business as if it were my own. If I want your consumers to connect with you, then I need to make sure that I can connect with you.

2. Defining Your Brand

Have you ever felt lost or unsure of what your business stands for? Don’t worry, I will help you find your unique identity and your niche in the marketplace. I strive to help you unlock your mission statement, your values and your vision for your company.

3. Research and Planning

Having an in-depth and strategic plan is vital when creating a compelling brand. It is important that I take the time to understand your business, your target audience and any other relevant derivatives I need which have a key role in the success of your organization.

4. Name Development

Are you having trouble naming your organization? Naming your company is a crucial step towards building a strong brand identity. For some, this is the most creative step. Have fun with it. Your organization's name should last as long as you are in business.

5. Tagline Creation

Developing a compelling tagline can be challenging. When executed properly, however, they carry a lot of weight in capturing your audience. The best tag-lines always have a clear brand promise and relate to the basic needs and wants of your consumers.

6. Logo Design

First impressions have a seven second window. Since this time is crucial, I want it to be meaningful. Here, I explore color options, directions and explain their meaning at every step. I will steer you in the best direction I feel suits your brand. It is your mark, so let’s make it a great one!

7. Brand Guidelines

This document clearly lays out the dos and don’ts of your organization and how to use these tips in the real world. This ensures that your business never ventures off the path of their successful and compelling brand identity. You've worked hard at this, so let's not lose it!

8. Brand Positioning

As a business, you exist to solve consumers' problems, establish trust and leave a lasting image of why your service trumps the competition's. Through my Graphic Design Services process, I will demonstrate to consumers why your brand is the premier choice.

9. Brand Measurement

All of our hard work means nothing if we do not audit your brand. Stellar brands are measured on a consistent basis, both internally and externally, to provide a dynamic view of your brand's health and competitive strengths to help make informed decisions for your business.

Are you ready to elevate your brand to new heights?

Let's Talk
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